With plenty of information on SEO all over the internet, it’s so easy to get mislead – especially when you know nothing about SEO and Digital Marketing.
When I started doing SEO in 2016, it was a completely different approach.
Needless to say, how different it is from the way we used to approach it in 2011-12.
The biggest problem that relates to SEO in Nepal is that we’re reluctant to adapt. And this leads to a couple of problems. First is that SEO industry in Nepal itself is lagging behind – it’s not taking the momentum that it should (in comparison with social media marketing). Second is we’re not able to produce quality SEOs because what they’re lacking is ability to adapt.
SEO is a long term game.
Having said that, it’s also a short term game. How’s it even possible? – You might wonder. Yes. It is. That leads me to the difference between strategy and tactic.
Strategy is long term, while tactic is short term. Both are essential if you wish to be successful using SEO. Firstly, you need to formulate a SEO strategy that lasts (this is which will bring the enormous results in the longer run). Then, you need to come up with little tactics which sets you in the right path – in align with the longer term strategy.
As a business owner in Nepal, you might be wondering why would I pour a lot of energy and resources on SEO rather than other online marketing channels. Few reasons below:
Consistency is the reason you would want to choose SEO over other online marketing tools.
Once the system is set-up, SEO helps you bring traffic to your website even if you sleep.
Search traffics are the most fruitful, since they are highly likely to buy your products / services.
Paid traffic only gets 6% clicks on average, while first result on google gets 60% on average.
No extra costs per clicks or per impressions – only need to pay SEO specialists or consultants.
SEO has invisible endorsement effect. The more you appear on google, the more your audience feels you are credible.
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Hi! My name is Rajit Chaulagain. I’m passionate about SEO and filmmaking. SEO in Nepal has not gained the momentum it should. Let’s work together to build #DigitalNepal
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